This was raised in almost every talk we attended at Marketing Week Live conference this week. This is a hot topic due to recent changes made by Google, that all content creators big and small should be aware of.
In a nutshell… Google has created a method of claiming authorship of pages or articles on the web – via your Google+ account. Once correctly claimed your photo or company logo will appear next to the article in Google search results. This is a good thing because Google say it is and while it doesn’t currently affect your page rank – according to research it will improve click-through rates. It also adds credibility to the content and enables all of your claimed writings across many sites to be collated via your Google+ account.
More about how you go about claiming authorship can be read here. It will require minor changes to your web site, so contact your web developer to discuss what’s involved.